{"id":413169,"date":"2025-09-02T10:30:25","date_gmt":"2025-09-02T17:30:25","guid":{"rendered":"https:\/\/sprudge.com\/?p=413169"},"modified":"2025-09-02T12:24:17","modified_gmt":"2025-09-02T19:24:17","slug":"blueprint-coffee-debuts-bold-interactive-redesigned-packaging","status":"publish","type":"post","link":"https:\/\/sprudge.com\/blueprint-coffee-debuts-bold-interactive-redesigned-packaging-413169.html","title":{"rendered":"Blueprint Coffee Debuts Bold, Interactive Redesigned Packaging"},"content":{"rendered":"<p>ST. LOUIS, MO, AUGUST 25 \u2014 St. Louis specialty coffee roaster <a href=\"http:\/\/blueprintcoffee.com\">Blueprint Coffee<\/a> is rolling out a bold packaging redesign across their line of whole bean coffees. The new retail bags feature simple, clean graphics over Blueprint\u2019s signature vibrant blue, and a unique card-based labeling system that makes them highly interactive and informative. The entire line of whole bean coffees \u2014 including 10 oz, 2 lb, and 5 lb sizes \u2014 feature the refreshed treatment. Blueprint is also offering 2 lb bags on their cafes\u2019 retail shelves for the first time, providing a bulk option for customers looking for greater value and reduced packaging.<\/p>\n<div class=\"arconix-box arconix-box-white\"><div class=\"arconix-box-content\">This press release was provided to Sprudge for Sprudge Press Releases. Interested in submitting a press release? Get in touch! Recent releases:<\/p>\n\n\n<ul class=\"su-posts su-posts-list-loop \">\n\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-490584\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/sprudge.com\/ethiopia-launches-specialty-coffee-association-to-elevate-global-leadership-490584.html\">Ethiopia Launches Specialty Coffee Association To Elevate Global Leadership<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-489073\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/sprudge.com\/poma-coffee-unveils-limited-2025-holiday-release-in-collaboration-with-slow-pour-supply-489073.html\">Poma Coffee Unveils Limited 2025 Holiday Release In Collaboration With Slow Pour Supply<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-481698\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/sprudge.com\/madcap-coffee-announces-newest-cafe-location-in-ferndale-michigan-481698.html\">Madcap Coffee Announces Newest Cafe Location In Ferndale, Michigan<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-480821\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/sprudge.com\/pacific-foods-barista-series-launches-pistachio-crafted-for-cafes-nationwide-480821.html\">Pacific Foods\u00ae Barista Series\u2122 Launches Pistachio: Crafted For Caf\u00e9s Nationwide<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-476119\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/sprudge.com\/tetra-hotel-announces-new-nexus-cafe-by-tetra-partners-with-bay-area-mr-espresso-on-coffee-program-476119.html\">Tetra Hotel Announces New Nexus Cafe By Tetra &#038; Partners With Bay Area Mr. Espresso On Coffee Program<\/a>\n\t\t\t<\/li>\n\n\t\t\t\t\t\n\t\t\t\n\t\t\t<li id=\"su-post-453049\" class=\"su-post \">\n\t\t\t\t<a href=\"https:\/\/sprudge.com\/baristaone-touch-debuts-at-host-powered-by-latte-art-factory-453049.html\">BaristaOne Touch Debuts At HOST, Powered By Latte Art Factory<\/a>\n\t\t\t<\/li>\n\n\t\t\t\n<\/ul>\n<\/div><\/div>\n<p>Each bag is labeled by a removable, collectible, and interactive card. The clever design displays the name and origin of the coffee when the card is tucked inside its pocket. Pulling the card out reveals a trove of information: stats like elevation, varietals, and processing style, the background of the coffee\u2019s producers, taste notes from Blueprint\u2019s expert team, and step-by-step brew guides. The cards also feature blank spaces for the customer\u2019s own notes \u2014 inviting consumers to track variables like brew method, grind setting, coffee and water doses, and to record their own impressions.<\/p>\n<p>\u201cAt Blueprint, we highly value transparency and intentionality. With this redesign, we challenged ourselves to incorporate more information about the coffees into our packaging \u2014 while simultaneously achieving a cleaner, more inviting aesthetic that\u2019s still true to our brand,\u201d said Wholesale Director and co-owner Nora Brady. \u201cAdding the card pocket to a saturated blue bag is a solution that\u2019s so quintessentially <i>Blueprint<\/i>. It\u2019s a new era for us, but it also brings us even closer to our roots.\u201d<\/p>\n<p>Blueprint\u2019s refreshed packaging was designed in-house with the thoughtfulness and craft that the specialty roaster is known for. \u201cWe carefully considered every detail with the customer experience in mind,\u201d said Blueprint\u2019s graphic designer, Mary Grayson Batts. \u201cPulling out the card for a closer look becomes a delightfully tactile experience. You can feel the quality of the packaging in your hand, and know that it matches the quality of the coffee inside.\u201d<\/p>\n<p>\u201cIn our 12 years of business, this is the biggest visual change we\u2019ve ever made,\u201d adds Mike Marquard, co-owner and Director of the Roastery. Drenched in Blueprint\u2019s signature shade of vibrant blue, the new bags create a bold presence on any retail shelf. The clean graphics are anchored by a fresh iteration of Blueprint\u2019s iconic logo: an isometric cube. With their simple beauty, the bags make an elegant display piece on the kitchen counter, and a well-considered gift.<\/p>\n<p>The redesigned packaging launches this week. It\u2019s available on the shelves at all three of Blueprint\u2019s St. Louis coffee bars, as well as at regional and national retailers and grocery stores, and for nationwide shipping on <a href=\"http:\/\/blueprintcoffee.com\">Blueprint\u2019s website<\/a>.<\/p>\n<p><strong>About Blueprint Coffee<\/strong><br \/>\nBlueprint Coffee is a specialty roaster and three coffee bars in Saint Louis, Missouri. We seek a mutually beneficial relationship loop among our producers, staff, wholesale partners, vendors, and customers \u2014 a loop rooted in and sustained by coffee excellence. Good coffee must be good from the start, so we collaborate with sourcing partners to ensure that our coffees are fresh, exciting, and sustainable. Precise roasting, brewing, training, and service models maintain the beauty in these coffees.<\/p>\n<p>In 2013, we opened our first coffee bar and roaster in Saint Louis. Since then, our footprint has grown to include multiple coffee bars and a dedicated roasting headquarters. Blueprint Coffee fills the hoppers and shelves of quality-driven coffee bars and retailers across the country.<\/p>\n<p><em>This press release was provided to Sprudge for Sprudge Press Releases. Interested in submitting a press release?\u00a0<a href=\"http:\/\/www.sprudge.com\/contact\" target=\"_self\" data-wpel-link=\"internal\">Get in touch!<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The St. Louis specialty roaster\u2019s newly redesigned retail bags have a clever feature: the label is a removable, collectible, and interactive card.","protected":false},"author":364,"featured_media":413173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[23422],"tags":[6110,585,128],"class_list":["post-413169","post","type-post","status-publish","format-standard","has-post-thumbnail","category-press-releases","tag-blueprint-coffee","tag-missouri","tag-st-louis","cs-entry","cs-video-wrap"],"_links":{"self":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/posts\/413169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/users\/364"}],"replies":[{"embeddable":true,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/comments?post=413169"}],"version-history":[{"count":0,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/posts\/413169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/media\/413173"}],"wp:attachment":[{"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/media?parent=413169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/categories?post=413169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sprudge.com\/wp-json\/wp\/v2\/tags?post=413169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}